Paid traffic that converts at scale.
SigBid is an independent media buying operation specialising in paid search and paid social. We drive high-intent, qualified traffic to partner offers through data-driven campaign management across Google, Meta, and Microsoft Advertising.
Search campaignsSmart biddingRetargetingShopping / PMaxProspecting
Traffic generation
How we drive traffic to partner offers
01
Google Ads
High-intent search traffic via tightly structured Search, Shopping, and Performance Max campaigns. We use tROAS and tCPA smart bidding with full conversion tracking to drive qualified users to partner landing pages at efficient cost.
02
Meta Ads
Prospecting and retargeting across Facebook and Instagram using interest, lookalike, and custom audience segments. We run structured creative testing frameworks to continuously improve CTR and post-click conversion rates.
03
Microsoft Advertising
Supplementary reach via Bing Search targeting audiences underserved by Google — particularly effective for B2B and higher-income demographic segments in the UK and US.
04
Tracking & Attribution
All campaigns run with full conversion tracking via GA4, Google Tag Manager, and server-side event collection where available. We maintain clean attribution from ad click to conversion — no black-box traffic.
05
AI-driven content
SigBid develops customized strategies for your business.
0+
Years managing paid campaigns
0
Active paid traffic channels
UK
Primary market, plus EU & AU
CPA/ROAS
Performance-based model only
Our approach
Built around partner performance
01
Offer evaluation
We review partner offers for fit against our traffic channels and audience profiles before committing spend. Only strong product-market fits get promoted.
02
Campaign build & launch
Campaigns are structured around intent signals — keywords, audiences, or creative angles — with dedicated landing pages and tracking set up before any spend goes live.
03
Optimise to target CPA/ROAS
Ongoing bid management, audience pruning, creative rotation, and negative keyword work keeps campaigns efficient and volume growing week-on-week.
Geography
Primary focus on English-speaking markets
Our campaigns are built and optimised for UK, Australian, and broader European audiences — with deep familiarity of consumer behaviour, compliance requirements, and platform nuances across these regions.
United Kingdom
Primary
Australia
Active
Europe (EU)
Active
United States
Selective
Compliance & quality
Clean, compliant traffic — always
Paid channels only — no incentivised traffic
All traffic originates from Google Ads, Meta Ads, and Microsoft Advertising. We never use incentivised clicks, traffic exchanges, bot networks, or low-quality sources.
Full funnel conversion tracking
Every campaign includes verified conversion tracking from ad click through to on-site action. We can provide attribution reporting and campaign-level breakdowns on request.
Platform-compliant ad creative
All ad copy and creative assets are reviewed against Google, Meta, and Microsoft advertising policies before launch. No misleading claims, policy violations, or prohibited content.
Transparent reporting
Partners receive regular performance reporting including traffic source breakdown, conversion volumes, and campaign-level data — no black-box metrics.
